How Universal Parks & Resorts Creates In-Park Social Moments

<p>Even if a brand’s social approach looks like it’s all fun and games, there’s a lot of hard work, thought and strategizing going on behind the scenes. And, this week’s Social Pros guest gets to experience both! Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts, joins this episode of the podcast with top tips and tricks for capturing social moments and more.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help!</strong></p> <p><strong>This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="https://icuc.social/" target="_blank" rel= "noopener">ICUC</a></p> <p><strong>Full Episode Details</strong></p> <p>Here at Social Pros, we were so excited to have Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts, on the podcast. Not just because we love theme parks, but because their social approach is superb!</p> <p>Eric preaches the power of <strong>user-generated content</strong> and explains how he leverages it at Universal. He explores the <strong>challenges</strong> he faces, where he looks for <strong>inspiration</strong> and details their Instagram and Twitter strategies.</p> <p>Plus, Eric tells us how he looks to <strong>engage communities</strong> through content and so much more. It’s a fun episode with some excellent insight from a true social pro.</p> <p><strong>In This Episode:</strong></p> <ul> <li>5:12 – Introducing Eric Gray</li> <li>6:16 – Eric’s day-to-day</li> <li>9:46 – Typical challenges Eric faces</li> <li>14:35 – Social for a theme park during COVID</li> <li>17:09 – What role does a theme park play in virtual spaces?</li> <li>20:26 – Seeking social inspiration in a theme park</li> <li>24:35 – How Universal Parks & Resorts use UGC</li> <li>31:48 – How their Twitter creates awe and wonder</li> <li>38:07 – Eric gives advice for social pros</li> </ul> <p><str