How understanding your niche can get you more customers with Melitta Campbell

Today’s episode of the podcast is an interview with Melitta Campbell who is a business coach with over 25 years of marketing and entrepreneurial experience. Melitta helps women confidently build and grow a profitable business that gives fulfillment and flexibility. We talk all about niching – why it is important to have one, how soon you should niche and how you can get clear on what you offer to your target customers/clients.   KEY TAKEAWAYS COVERED IN THE PODCAST   Niching is getting more specific about who you help and the impact you can have. Take a step back – look at your vision, values and what is important to you in order to build this into your business. Do this for your clients too – this is where you can start to build your marketing and messages. Selling to your target audience should just feel like the natural next step. You understand them – you are on the mission with them. You need to know who your target customer is so you can really speak to them in your marketing. What are your target audience trying to achieve? What is standing in their way? What challenges are they facing? You can market to their challenges – shows you have insight and understanding. What are your clients going to get after working with you? Imagine your client on a Friday night after a tipple or two – what are they fed up of or venting about? Start there! Ask your clients “If I could wave a magic wand what would we do” – this will help you to understand where they want to be. Understand the conversation going on in your clients mind and join that conversation. You need to communicate clearly how you are going to help them and make their vision possible. If you start your business by working with everyone, you will be working way too hard for way too little results and not get anywhere so you should start with some sort of niche. Where you start is never where you will end up – it will evolve over time. Start broad then get narrower - Start,