How Understanding Clients' Needs Prevents Costly Mistakes

<p>Why do your clients hire your agency? Do you know the struggle or challenge that led them to you? Many agency owners think they know these answers. However, a deeper search could lead you to change your entire strategy. It starts with simply asking clients what they expect and need. Armed with this information you can rethink who and how you're marketing to your prospects. Today’s guest talks about two mistakes he made at his agency and how he learned the importance of defining the client's north star in order to know what they really want.</p> <p><strong>Valentin Radu</strong> is the CEO of <a href= "https://www.omniconvert.com/" target="_blank" rel= "noopener">OnmiConvert</a>, an agency that provides e-commerce services to improve conversion rates and grow faster with their AB testing platform. The agency also has software, which helps them serve as a bridge between agencies and clients. Valentin also runs the CVO Academy, which seeks to democratize the way people grow in retail and e-commerce.</p> <p>In this interview, we’ll discuss:</p> <ul> <li>2 Mistakes to avoid early on.</li> <li>Learning to target the right prospects.</li> <li>A shift in mindset that helps you realize results.</li> </ul> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-agency-master-28334260/" target="_blank" rel="noopener">iHeart Radio</a> | <a href="https://www.stitcher.com/show/the-smart-agency-masterclass-marketing-business-strategist" target="_blank" rel="noopener">Stitcher</a> | <a href= "https://player.fm/series/1499414" target="_blank" rel= "noopener">Radio FM</a></p> <h2>Sponsors and Resources</h2> <p><strong>Dot & Co: </strong>Today's episode of the Smart Agency Masterclass is sponsored by Dot & Co, client management specialists that w