How Two Entrepreneurs Built a Sustainable Brand by Following Their Passion for Sustainability
How Two Entrepreneurs Built a Sustainable Brand by Following Their Passion for Sustainability

How Two Entrepreneurs Built a Sustainable Brand by Following Their Passion for Sustainability

Mélanieo

36 min
Business & Finance
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<h2>Building a Sustainable Brand and Community to Promote Sustainability in Fashion and Life-style industries for a Healthy Environment and Better Future</h2> <h2> </h2> <h3>Introduction of Fox-Holt - Sustainable Brand and Community</h3> <p>Dale and Katy met when they were thrown into Texas at the same time in the same building.  Their kids connected and while their kids played together, Dale and Katy bonded over money spend over the holidays and their passion for sustainability in fashion, the longevity of products, and the desire to purchase ethical products.</p> <p>Fashion is a slow movement and so Dale and Katy adopted that flow as they dove into a meeting and processing their designers and artisans and ethical trade.</p> <p>Katy and Dale realized quickly how much they needed to learn. Sustainability covers such a huge range, and different levels mean different things to different people and how it affects an overall community. As the two realized this, it changed their trajectory as they wanted to build a community, not just a store.</p> <h3>Building the Foundation of Fox-Holt</h3> <p>Dale and Katy took the time to build a strong foundation.  They didn’t rush into the business they build a foundation first for long-term success.</p> <p>The foundation of the Fox-Holt brand is built on what it means to be sustainable. From there they built relationships with vendors and customers.</p> <h3>Sustainability</h3> <p>In the fashion industry, there are several types of sustainability. Recycling, upcycling, and so on.</p> <p>Dale and Katy knew they wanted to have a vintage section. Dale knew <a href="https://www.jamesveloria.com/">James Veloria</a> so they partnered with him right away.</p> <p>Recycled products using recycled materials.</p> <p>They have 9 stamps of sustainability that determined how they selected products.  Every product must fall under at least two sustainability stamps.</p> <p>Sustainability is doing the best you can to make as little footprint on the world as possible. To make the best difference p

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