How Tools Create a Better Marketing ROI | Ep. #114

<p>In Episode #114 Eric and Neil discuss how tools create better marketing ROIs for your business. Listen to hear their examples and to better understand that links are a big factor for tools.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How tools create a better marketing ROI</em></li> <li>00:39 – Neil did a test <ul> <li>00:44 – Neil checked <a href= "http://www.hubspot.com/">Hubspot</a></li> <li>01:02 – Leads today from content marketing, conferences, sponsorships and ads</li> <li>01:09 – During the early days, they got leads from their tools</li> <li>01:12 – Word Stream also generates leads from their PPC creator</li> <li>01:19 – Neil’s tool experiment on Quick Sprout</li> </ul> </li> <li>02:31 – Check <a href= "https://www.walkscore.com/">Walkscore</a> through <a href= "https://ahrefs.com/">Ahrefs</a> and you’ll find a lot of anchor text going back to their site <ul> <li>02:56 – Don’t do black area</li> </ul> </li> <li>03:28 – Neil shares what he knows on Walkscore <ul> <li>03:55 – They created a tool</li> <li>04:15 – How realtors helped Walkscore build links</li> <li>04:40 – Realtors were able to use Walkscore as selling point</li> <li>05:00 – Using links and badges these days can be hit by Google</li> <li>05:46 – Don’t use tools for mischievous purposes</li> </ul> </li> <li>05:51 – Tools are mouse traps</li> <li>06:16 – Check <a href="https://outgrow.co/">Outgrow.co</a> will help you get started</li> <li>07:01 – Simple tools don’t do well</li> <li>07:14 – Do a tool that’s a bit more wowing</li> <li>07:52 – Think about interactive content too</li> <li>08:20 – Links are a big factor</li> <li>08:34 – That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>Create tools for black hat purposes if necessary.</li> <li>Complex tools require complex solutions.</li> <li>Instead of creating simple tools, go for ones with interactive content.</li> </ol> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk a