How to Write Copy that Converts without being "salesy" with Copywriting Expert Kelsey Formost

<p>Today, I am chatting with a fellow Kelsey about what copywriting is and how to write copy that converts without being so "salesy". </p><p>Kelsey Foremost used to be on TV shows like Modern Family and New Girl before she fell into comedy and sketch writing. After doing this for a few years a light bulb went off and she decided to apply her knowledge to help people in business. </p><p>I am so excited to have her on the show today!</p><p>Copywriting is not just writing words for your business. It is the art and science of using your brand words, to get a reader to take a desired action. It is more of a way of thinking than it is a way of writing. </p><p>It has ALOT to do with confidence! Being confident in what you are sharing with the world and really believing that what you're doing and selling has value. Then, communicate that value to people who already want to pay you. </p><p>That's the secret of writing good copy, you're solving a problem that already exists.</p><p>You may ask, why do entrepreneurs need to care so much about this? </p><p>Words are important. The words that describe your brand are found everywhere; on your website, your marketing, your emails, your social media profiles, your bios, your podcast. These are words that represent you, your brand, or your business. </p><p>Tune in to hear how Kelsey teaches her students to write copy that sells and how much I learned from taking her online course. </p><p>Connect with Kelsey @kelseypadigos</p><p>For more info about services visit www.confidencecompany.org</p><p><strong>Episode Resouces: </strong></p><ul><li>Follow Kelsey on IG: https://www.instagram.com/kelsey.writes/</li><li>Freebies from Kelsey: https://kelseyformost.com/freebies</li></ul><br/>