How To Write A Vision Statement For Your Design Business - RD213

<h2>Do you have a vision statement for your design business?</h2> <p class="p1">I heard this quote on a podcast recently.</p> <blockquote> <h3 class="p1">Vision without action is a daydream. Action without vision is a nightmare.</h3> </blockquote> <p class="p1">I looked it up, and it turns out this is an old Japanese proverb. It means if you have a vision, but you don’t do anything to achieve it, it’s nothing more than a daydream. However, if you take action, without any sort of vision to guide you, the results can be chaotic and possibly catastrophic.</p> <p class="p1">I know that sounds kind of dire. But many new businesses, including graphic and web design businesses, never achieve their full potential due to a lack of vision. That’s why having a vision statement is essential.</p> <h2 class="p1">The difference between a Mission Statement and a Vision Statement.</h2> <h3 class="p1">What is a Mission Statement?</h3> <p class="p1">The purpose of a Mission Statement is to define the what, who and why of a company at the present moment. It’s kind of an action-oriented instructional roadmap for how a business operates. It defines the purpose of a business; it’s function and objectives.</p> <h3 class="p1">What is a Vision Statement?</h3> <p class="p1">A vision statement, on the other hand, defines where the company, in this case, your design business, wants to be in the future. It guides you in your decision making when it comes to setting goals to reach an eventual destination.</p> <p class="p1">When comparing the two, a Mission Statement is a journey, one you take to reach your destination, the Vision Statement.</p> <p class="p1">As Jessica Honard, co-owner of <a href= "https://www.northstarmessaging.com/" target="_blank" rel= "noopener noreferrer">North Star Messaging + Strategy</a>, a copywriting and messaging company, puts it “A mission statement focuses on the purpose of the brand, the vision statement looks to the fulfillment of that purpose,”</p> <p class="p1">In most cases, a Vision Statement is shared withi