How to Win at Search in 2020

<p>This week, Copyblogger partners Darrell Vesterfelt and Tim Stoddart returned to talk about the importance and opportunities of SEO for today’s content marketers.</p> <p>In this conversation, Darrell and Tim get back-to-basics to discuss the power behind search for businesses.</p> <p>In this episode, Darrell and Tim talked about:</p> <ul> <li>Why it’s a mistake to ignore the basics of SEO</li> <li>The importance of establishing yourself as an authority</li> <li>How to set yourself apart from your competition through positioning</li> <li>Tools that any good SEO needs to utilize</li> <li>3 fundamental things you can do to make Google love your website</li> <li>Commonly undervalued strategies for building your backlink profile</li> <li>Keys to proper site and content structure for optimal SEO</li> <li>Location-based search and Google My Business for beginners</li> <li>And a teaser for a free SEO workshop by Copyblogger</li> </ul> <h3>The Show Notes</h3> <ul> <li><a href="https://copyblogger.com/" rel="noopener" target="_blank">Copyblogger.com</a></li> <li><a href="https://twitter.com/dvest" rel="noopener" target="_blank">Darrell on Twitter</a></li> <li><a href="https://twitter.com/TimStodz" rel="noopener" target="_blank">Tim on Twitter</a></li> <li><a href="http://copyblogger.com/seo-workshop" rel="noopener" target="_blank">Free SEO Workshop</a></li> <li><a href="https://backlinko.com/on-page-seo" rel="noopener" target="_blank">Backlinks Article</a></li> </ul> <h3>Tools Mentioned:</h3> <ul> <li><a href="https://analytics.google.com/analytics/web/" rel="noopener" target="_blank">Google Analytics</a></li> <li><a href="https://search.google.com/search-console/about" rel="noopener" target="_blank">Google Search Console</a></li> <li><a href="https://www.google.com/business/" rel="noopener" target="_blank">Google My Business</a></li> <li><a href="https://www.semrush.com/sem/" rel="noopener" target="_blank">SEM Rush (7-day Pro Trial)</a></li> <li><a href="https://ahrefs.com/" rel="noopen