How to win at Emails

<p>Email is critical to sales and marketing. We all know it, so if we want to win with email, we must create emails that not only get opened but also deliver on the objective of the email.</p> <p><span style="text-decoration: underline;"><strong>Podcast Transcript</strong></span></p> <p><span style="text-decoration: underline;">8 Key Elements to a Winning Sales & Marketing Email</span></p> <p>All sales and marketing emails have an objective.<br /> We wouldn’t send them if they didn’t.</p> <p>In most cases, the objective is to get the recipient to take action. We’re asking the recipient to download a document, to read an article or to give us 15 minutes of their time.</p> <p>Every sales and marketing email worth anything has the objective of getting the recipient to act.</p> <p>Unfortunately, the sales emails we send out aren’t very good at getting to the objective.</p> <p>To improve your ability to meet your goals and create emails your<br /> customers and prospects will open and respond to, they must rank high on the following eight traits.</p> <p><strong>SUBJECT LINE</strong><br /> The subject line of your emails must be compelling and intriguing. It must capture the attention of the reader immediately. There is no room here for messing up or cutting corners. The subject line has to get your readers attention or everything else in the email is lost. Make sure the subject line is about 9-14 words or 40-50 characters and is intriguing. Make your subject line feel like a riddle, that when clicked, the riddle will be answered.</p> <p><strong>INTRIGUE</strong><br /> This is the most important part of the email. It must be intriguing. The reader must want to keep reading or engage because the email breaks their expected thought patterns about email. If your email(s) looks, feels, or appears to be just like everyone else’s they won’t break through. Be sure to craft emails that intrigue the recipient and gets them wondering, that surprises them and gets them wanting more.</p> <p><strong>THE OFFER</strong><br /> Every s