How To Utilize Aha! For Effective Product Management

“The secret is not to pick the squeakiest wheel, but to actually find the thing that's going to add the most business value and customer value if we release it out to the market.” - Erik Johnson   In this Product Chat, Ian Templin, director of product management at Pragmatic Institute, and <a href='https://www.linkedin.com/in/erik-lloyd-johnson/'>Erik Johnson</a>, knowledge group manager at <a href='https://www.aha.io/'>Aha!</a> have a collaborative discussion about specific product strategies and how to execute processes using Aha!’s software.   Ian and Eric Discuss: <ul class="p-rich_text_list p-rich_text_list__bullet"><li>The three common pitfalls of market research</li> <li>How Aha! prevents market research from getting lost in digital drawers</li> <li>The three-prong test to validate and prioritize problems (and a tool to help)</li> <li>Aha!’s product value scorecard and idea portal</li> <li>How to effectively bring market insights to the development and design teams</li> <li>How to get buy-in for a new roadmapping tool</li> </ul> About the hosts: As the Director for Product Management at Pragmatics Product Vertical, Ian oversees a team of instructional designers responsible for creating and refining purposeful and inspiring learning experiences.   Erik Johnson is a seasoned Scrum Master with extensive experience in project management and software development. He's also incredibly passionate and exceptionally knowledgeable about sharing his in-depth knowledge of Aha!’s product development tools.   Improve Your Product Strategies with Training from Pragmatic Enroll in Foundations and learn how to identify market problems, uncover strategic opportunities, develop buyer and user personas, and create a positioning strategy. <a href='https://www.pragmaticinstitute.com/course/product/foundations/'>Learn More</a>