How to use your copywriting to connect with your audience

This week we have a very exciting interview with the lovely Kira Hug, who is the co-founder of The Copywriter Club and the co-host of The Copywriter Club Podcast! We are going to be talking all about copywriting, particularly focusing on how to get the balance between the right kind of copywriting whilst still being authentic.   KEY TAKEAWAYS COVERED IN THE PODCAST   Finding your voice/identity. Look at your brand – Personality, Values and Advantage. Be honest about your personality, embrace your quirks! Your values (What you care about, what you fight for/against, what you stand for) will reflect in your messaging. Think about your advantage, what is your superpower? Everyone has one, so you need to identify yours! Check out what your competitors are doing – Understand how you fit into the space. Stand out from the crowd by talking about your quirks, they are what makes you, you! Being honest will help to build trust in your community and with your audience, as well as building rapport. You don’t have to be perfect, to be successful. People connect with you for lots of different reasons – give them different sides of you to relate to. Tell a story using chatty language in your emails – this can be the first paragraph or two to show a little bit of who you are and build that connection. Oversharing – there is a fine line! Decide what is important to you and if it is important for people to know more? Set those boundaries for yourself. Aim to build a community of people who do want to know more about you. Make sure you send a mixture of emails talking about you and about your audience and their problems. It is important to put yourself out there and let people know more about you because your audience needs to identify with you. You are allowing them to see what they want in their life, in you. Your audience get to know your brand personality through you sharing more of who you are, and they can then relate to your brand on a deeper level. Every time you sha