How to Use the 80/20 Rule to Work Less and Make More

<p><span style="font-weight: 400;">Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall. </span></p> <p><span style="font-weight: 400;">Perry, a best-selling author, speaker, and world-renowned business consultant, </span><span style="font-weight: 400;">j</span><span style="font-weight: 400;">oins the show to explain the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach. </span></p> <p><span style="font-weight: 400;">We discuss why you should identify your customers through a disqualification process and how this approach will save you time, improve customer satisfaction, and increase your profits.</span></p> <p><br /> <strong>We covered:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How to identify your customers by using John Paul Mendocha&rsquo;s 5 Power Disqualifiers</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why sales should be a disqualification process rather than a convincing process</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The five elements that identify whether a customer will buy your product</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to begin implementing the 80/20 Marketing rules into your sales approach </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of categorizing your customers into groups and identifying their commonalities</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you must speak with your customers face to face or on the phone </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The top three qualifying questions you can ask any of your customers</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The key characteristic that separates amateur marketers from professional marketers</span></li> <li style="font-weight: