How to use story telling in live streaming with Christoph Trappe

Today’s episode of the podcast is an interview with Christoph Trappe who is a digital based brand strategist. Christoph has been named as a top content creator, digital marketer and thought leader. Christoph is a journalistic story teller and we talk all about live streaming – how to tell a story and have confidence!   KEY TAKEAWAYS COVERED IN THE PODCAST  Journalistic story telling is telling the story around what people need to know in an engaging style – so people want to read it! Think about what you stand for and what is unique about you – this is what you need to focus on when you tell a story. If you are going to go live you have to be realistic and accept that things do and may go wrong! Before going live - think about what you are going to talk about and how you are going to talk about that topic. Aim for around 40 minutes for your live stream. Decide how often you will go live and commit to it. You have to get used to the idea that people may not show up. If you are streaming into a platform you use a lot, someone will most likely show up! You can stream in multiple places at one time. Try to do a solo episode if you are just starting so you can get used to it, then move on to interviews. It is a lot easier and more fun when you have guests! Going live is not as much prep work for you if you have less time.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…  Don’t overthink it, don’t feel bad and just keep pushing forward.  HIGHLIGHTS YOU SIMPLY CAN’T MISS  An Introduction to Christoph 02:25 What is journalistic story telling? 03:31 How to tell stories for your business 05:52 Going Live Book 09:42 Things that could go wrong 11:34 Getting started with live streaming 19:05 What if people don’t show up? 22:47 Should you go live in multiple locations? 25:29 Solo vs interview 30:15   CHECK CHRISTOPH OUT:  http://authenticstorytelling.net/ (Website) https://fb.com/ctrappe (Facebook) https://instagram.com/christophtrappe (Instagram)