How To Use Real Storytelling To Create An Unforgettable DTC Brand Positioning

<p>Today we’re joined by Darius Lukas, a master of writing and brand positioning. Darius has interviewed hundreds of entrepreneurs and has helped them create their own brand story, telling it in a voice that really positions their brand.</p> <p>We’re diving deep into branding and positioning for eCommerce brands, and defining what separates mediocre eCommerce brands from the ones that see real success and make an impact. </p> <p>On this episode:</p> <ul> <li>[1:39] Darius introduces himself and elaborates on what he does.</li> <li>[2:49] What branding is and why it’s important.</li> <li>[4:47] Examples of creating a narrative around a brand.</li> <li>[5:54] Why people resonate with the story aspect of branding.</li> <li>[7:15] Why using stories to deliver important branding information works.</li> <li>[8:18] How to tell a story as a brand (versus an individual).</li> <li>[9:36] Why your brand needs to be about more than the product.</li> <li>[11:08] Examples of brand origin stories.</li> <li>[13:03] How to come up with an authentic brand story.</li> <li>[14:50] Why it can take time to figure out your story, or even that you have one.</li> <li>[15:18] Helpful practices and resources for creating your story.</li> <li>[17:13] The next step after creating the brand origin story.</li> <li>[19:32] Who is your origin story is actually for?</li> <li>[20:29] How you translate your origin story into positioning your brand and marketing.</li> <li>[24:04] Why Darius emphasizes the importance of storytelling in your business.</li> <li>[26:10] Recommended reading if you want to learn about storytelling.</li> <li>[26:41] The experience that underlies everything that Darius does now.</li> <li>[28:06] The services that Darius is offering now.</li> </ul> <p>---</p> <p>Apply for a Discovery Call With Us:</p> <p>➤ <a href='https://www.adkings.agency/intro'>www.adkings.agency/intro</a> - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Sp