How to Use Quizzes for Lead Generation Marketing with Tai Goodwin

<p>In this episode of the See Life Different podcast, we welcome Tai Goodwin, CEO of That Marketing Team and creator of the Liberated CEO Accelerator. Tai, with over 20 years of experience, shares her insights on marketing, technology, and lead generation. She emphasizes the importance of implementing strategies and not being hindered by fear or excuses. This episode is perfect for creative entrepreneurs who want to take their business to the next level. Tune in for an inspiring conversation on marketing and stepping outside of your comfort zone.</p> <p>Tai Goodwin is the CEO of That Marketing Team. She's an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune 500 companies like Barnes & Noble and tech start-ups like Leadpages. A former teacher turned corporate trainer, turned entrepreneur, and author, Tai is passionate about marketing technology and lead generation. After coaching and teaching hundreds of entrepreneurs on social media, marketing, and business strategy, it became clear that the biggest challenge her client faces is implementation. Coaches, consultants, and course creators work with Tai when they are tired of trying to figure out how to do marketing on their own. They get the strategy, training, and implementation support that allows them to create a marketing system that works.</p> <p>[00:02:10] Teacher background and leaving.</p> <p>[00:04:19] Realizing corporate life wasn't for her.</p> <p>[00:07:12] Focusing on quiz marketing.</p> <p>[00:10:19] Being permissionless.</p> <p>[00:14:02] Permissionless in my life.</p> <p>[00:17:30] Using quizzes for lead generation.</p> <ul> <li> <p>00:02:47 - "And so I left and before I was a teacher, I did two years with AmeriCorps."</p> </li> <li> <p>00:05:50 - "...get their marketing together, get the word out about who they are."</p> </li> <li> <p>00:09:03 - "But the better quizzes are things that are really going to help people figure out what their [business/marketing] problem is or give the