How to Use ‘PROPS’ to Elicit Conversations that Lead to Sales

In this episode, we provide actionable tactics revealing how certain props in strategic places really do ultimately result in mega sales.   The show notes go even deeper and are located here: Read Full Transcript So you’ve started a body contouring business or added body contouring to your established aesthetics business and you’re thinking, “I have a whole bunch of established patients that I think would be (and should be) interested in having a treatment to trim some inches.” And, you’re right! You do. These folks are your low hanging fruit. So how do you grab the attention of these patients to tell them about body contouring when they’re in your office? That’s the question we’re going to tackle today. How do you start that conversation with your patients when they are present at your office so they know about body contouring? How do you bring it up? Or do you have to? The solution is simple really. You elicit conversations with props that you strategically place around your office and even on your body. Here’s how. Start with a sign outside of your office. It doesn’t have to be expensive. A simple chalkboard and easel will do. Write something like NOW OFFERING FAT REDUCTION TREATMENTS. ASK US! You’ll be surprised how many people will tell you that they’re supposed to ask you, especially your older patients. In your lobby, display a tall banner advertisement. The easiest way to get these banners is from the device manufacturer but you can always design your own using Vistaprint or pay an advertising company to design your banner. Place brochures at the Reception desk. Patients signing in and checking out should see the brochures. Strategically position real-life model replicas of one pound of fat, five pounds of fat and/or ten pounds of fat in your exam rooms. You can find these anatomical models online. Beside each model, place brochures about your treatment offerings. Place posters in your restrooms. You may also use varying size posters in yo