How to Use Marketing Stunts to Get Free Press

<p></p><p><strong>This episode is brought to you by these brands</strong>, allowing me to ditch my starving artist act and finally make a living doing what I love (<em>without</em> selling my soul):</p><p>→ <a href="https://www.godtierads.com/framework/"><strong>God Tier Ads</strong></a><strong>:</strong> the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get <em>$50 off</em> with the code "<em>BONJOUR-BONJOUR</em>" → <a href="https://www.godtierads.com/framework/">godtierads.com/framework/</a><br>→ <a href="https://bit.ly/Riverside_BONJOUR"><strong>Riverside.FM</strong></a>: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "<em>BONJOUR</em>". → <a href="https://bit.ly/Riverside_BONJOUR">https://bit.ly/Riverside_BONJOUR</a></p><p>***</p><p>Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper into these during the episode. </p><p>His marketing methods may not be conventional, but they are inspirational and can be adapted to raise awareness no matter what your product or market.</p><p><strong>Topics covered:</strong></p><ul> <li>Ken’s most successful marketing stunt </li> <li>Ken’s formula for creating marketing stunts</li> <li>Going for a particular audience and not compromising</li> <li>Learning from stunts that don’t work out</li> <li>The problem with trying to be too clever</li> <li>Simpler is better</li> <li>Combine your USP with something that’s never been done before</li> <li>Borrowing ideas from other industries</li> <li>Getting into trouble is a sign you’ve done something right </li> <li>Advice for people who are afraid of getting it wrong</li> <li>Why you should never repeat yourself</li> </ul><p><strong>Resources mentioned:</strong></p><ul> <li> <a href="http://www.hemingwayapp.com/">Hemingway</a> </li> <li><a href="https://www.salesforce.com/uk/">Salesf