How To Use Jobs To Be Done to Read Your Customers' Minds

<p><span style="font-weight: 400;">On today&rsquo;s episode I&rsquo;m joined by my guest Claire Suellentrop, a messaging and conversion expert at</span> <a href="https://www.loveyourcustomers.co/"><span style="font-weight: 400;">Loveyourcustomers.co</span></a><span style="font-weight: 400;">. Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the &ldquo;Jobs to be done&rdquo; methodology that is replacing the old method of creating customer personas. Listen in for a step-by-step practical guide on this method, why you should be using it, and how you can implement it in your business.</span></p> <p><strong>***</strong></p> <p data-w-id="2bb88c54-8043-d6be-46a8-295c98e04d67" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input">Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter:&nbsp;<a href="https://www.everyonehatesmarketers.com/links">EveryoneHatesMarketers.com/links</a></p>