How to Use Hype When You Hate Self-Promotion Featuring Michael F. Schein

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. We discuss: What marketing is really all about [3:53] The Hype man: reverse-engineering as a way to make people take an action [8:22] Milk before meat [10:13] Hustle, hustle, hustle [13:50] If only people saw how good your product is [15:57] What makes negative hype artists so good at what they do [19:55] Why you need to make sure you don’t gravitate only toward people like you [23:33] He is also the author of The Hype Handbook: 12 Indispensable Success Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, that will appear everywhere books are sold on January 12, 2021. Learn more about Michael at http://www.microfamemedia.com/ (www.microfamemedia.com), http://www.michaelfschein.com/ (www.michaelfschein.com) and https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X/ref=sr_1_1?crid=3R7U1U63ZAKZS&dchild=1&keywords=hype+handbook&qid=1600961965&sprefix=hype+handbook%2Caps%2C167&sr=8-1 (TheHypeHandbook).