How to Use Google Ads in 2021 - with Mike Rhodes

<p>Have you been using Google Ads in the same way for several years? Maybe you’re not even actively using Google Ads because it seems just a little bit too complicated at first glance. Perhaps you want to use Google Ads in 2021, but you’re not quite sure where to start.</p><p>My guest today has been running Google Ads campaigns for brands around the globe for the past 15 years. He’s a speaker, an investor, a mountain biker, the co-author of the world’s best-selling book on Google Ads ‘The Ultimate Guide to Google Ads’ - plus the Founder of one of Australia’s largest independent Google agencies, ‘<a href="https://www.websavvy.com.au/" rel="noopener noreferrer" target="_blank">WebSavvy</a>’ – <a href="https://www.linkedin.com/in/websavvy/" rel="noopener noreferrer" target="_blank">Mike Rhodes</a>.</p><p>In this episode Mike selected&nbsp;<a href="https://www.linkedin.com/company/descript/" rel="noopener noreferrer" target="_blank">Descript</a>&nbsp;as his 'Secret Software',&nbsp;<a href="https://www.linkedin.com/company/searchie-io/" rel="noopener noreferrer" target="_blank">Searchie</a>&nbsp;as his 'Next on the List' and&nbsp;<a href="https://www.linkedin.com/in/ACoAAABg4cYBJ3sBO1QzvRgwTw2NNf5xElQwDHs" rel="noopener noreferrer" target="_blank">Chris "Mercer" Mercer</a>&nbsp;as his 'Magical Marketer'.</p>