How to Use Emojis in Your Marketing | Ep. #449

<p><span style="font-size: 10pt;">In Episode #449, Eric and Neil discuss how to use emojis in your marketing. Tune in to learn why you should integrate emojis into your campaigns. You’ll learn how Eric and Neil utilize them and why emojis can even humanize a bot’s response to offer a more personalized experience.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How to Use Emojis in Your Marketing</em></span></li> <li><span style="font-size: 10pt;">00:35 – Eric has subscribed to <a href="https://www.cbinsights.com/">CB Insights</a> which involves the venture capital and private equity world</span> <ul> <li><span style="font-size: 10pt;">00:58 – Their email caught Eric’s attention because of the use of an emoji</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:15 – Emojis create an emotional connection</span></li> <li><span style="font-size: 10pt;">01:28 – <a href= "https://www.drip.co/">Drip</a> allows you to add an emoji—something Eric uses</span></li> <li><span style="font-size: 10pt;">01:48 – Even if it’s a bot, using an emoji makes the message feel more personal</span></li> <li><span style="font-size: 10pt;">01:59 – You can also integrate emojis into your blog post</span></li> <li><span style="font-size: 10pt;">02:38 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">02:46 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:55 – That’s it for today’s episode!</span></li> </ul> <h3><span style="font-size: 10pt;">3 Key Points:</span></h3> <ol> <li><span style="font-size: 10pt;">Emojis can easily grab the reader’s attention.</span></li> <li><span style="font-size: 10pt;">Adding an emoji to your messages and campaigns ma