How to use both outcome and process goals to reach success, with strength and conditioning coach Bill Maxwell

<p><span style="font-weight: 400;">So many business owners fall into the trap of focusing only on the end outcome: are sales up or down, did the product sell or not sell, are we profitable? But in reality, we should be focused on measuring the stepping stones along the way that they can control: sales leads collected, on time delivery, managing discretionary expenses, etc. </span></p> <p> </p> <p><span style="font-weight: 400;">In this, business is much like sports. Focusing solely on the end outcome (did you win or lose?) can only get you so far. You also need to focus on what you’re doing in the lead-up to the games. Our guest this week is an expert in preparing athletes for those moments — and helping them measure progress along the way. </span></p> <p> </p> <p><span style="font-weight: 400;">Bill Maxwell is the Director of Athletic Performance for Olympic sports, with a primary focus on men’s basketball, at the University of Iowa. Before that, he was an assistant strength and conditioning coach at the University of Kansas, where he oversaw strength and conditioning programs for the Jayhawk Olympic sports, including basketball, baseball, and swimming and diving.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen to the full episode for more on how a Division I strength and conditioning coach measures success within his program, the difference between outcome goals and process goals (and how to set both), some of the technological advances that have been made in the strength and conditioning industry, and more.</span></p> <p> </p> <p><strong>Here’s a Glimpse of What You’ll Learn: </strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Bill got started in strength and conditioning as a profession</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Some of the ways that the strength and conditioning world has progressed over the past couple decades</span></li> <li style="font-weight: 400;" aria-level="1"><span s