How to use analytics to tell the right story in B2B marketing

<p>Brett and Jonathan discuss an article titled “How Advanced Analytics Changed My Career” by Camela Thompson, Director of Growth at CaliberMind. Having a deep understanding of advanced analytics gives marketers credibility and insight to pivot marketing efforts where it matters most. Great marketers utilize both their analytical, data-driven right brain and their creative, story-telling left brain. </p><p>0:00 Intro <br>1:09 Conversation <br>4:30 Article <br>8:10 Right vs left brain <br>10:00 Story telling <br>15:20 Purpose of article <br>18:10 Internal marketing <br>21:26 Intent signals <br>25:34 Outro </p><p><a href="https://www.calibermind.com/rmr/advanced-analytics-changed-my-career">How Advanced Analytics Changed My Career</a></p><p><br><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Watch Ross Simmonds and Jimmy Day's conversation <a href="https://superpath.co/blog/ross-simmonds-content-distribution">here</a>.</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Jonathan:| <a href="https://twitter.com/JDGandolf">Twitter </a>| <a href="https://www.linkedin.com/in/jonathan-gandolf/">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>  </p>