How to Use Amazon for Content and Product Development | Ep. #930

<p><span style="font-weight: 400;">In episode #930, we discuss how to use Amazon for content and product development. Tune in to hear how you can use reviews to your advantage.</span></p> <p><span style="font-weight: 400;">We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress</span> <a href= "http://marketingschool.io/stats/"><span style= "font-weight: 400;">here</span></a><span style= "font-weight: 400;">!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">How to Use Amazon for Content and Product Development</span></em></li> <li><span style="font-weight: 400;">[00:38] People feel compelled to write all kinds of reviews on Amazon, which gives you valuable insight.</span></li> <li><span style="font-weight: 400;">[01:06]</span> <a href= "https://www.squattypotty.com/"><span style= "font-weight: 400;">Squatty Potty</span></a> <span style= "font-weight: 400;">is a bathroom tool. If you wanted to make a product that competed, you would find out what the shortcomings are and make a superior product.</span></li> <li><span style="font-weight: 400;">[02:00] Neil loves the 1-3 star reviews, because it gives him good product development and content marketing ideas.</span></li> <li><span style="font-weight: 400;">[02:45] Look at marketing as finding problems and coming up with solutions.</span></li> <li><span style="font-weight: 400;">[03:22] The 4 and 5 star reviews don’t tell you as much as the other reviews.</span></li> <li><span style="font-weight: 400;">[03:42] 1 star reviews are usually just pissed out customers, so 2-3 star reviews will be the most helpful.</span></li> <li><span style="font-weight: 400;">[04:20] Look for feedback on ways to improve your competing product.</span></li> <li><span style="font-weight: 400;">[04:24] That’s it for today!<