How to Unlock the Power of Influencer Marketing

<p>Amanda Russell, Professor at the University of Texas & Northwestern University, and author of "The Influencer Code: How to Unlock the Power of Influencer Marketing" joins Social Pros to discuss the power of influencer marketing.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href= "http://www.supermetrics.com/social-pros"><strong>Supermetrics</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Amanda Russell is a university professor, speaker, marketing strategist, and author. She joins the Social Pros Podcast to share her wide-ranging experience and expertise in influencer marketing.</p> <p>Her fantastic insights include what influencer marketing is vs. what it isn’t, the common mistakes businesses make, and how to get influencer marketing right.</p> <p>Amanda shares the three <strong>top misconceptions</strong> people have about influencer marketing including what it is and the best way to use it to boost your brand. <strong>She also challenges the idea that social media = influencer marketing.</strong> She says that just because someone is a content creator does not mean they are just an influencer.</p> <p><strong>In This Episode:</strong></p> <ul> <li>4:43 – What people get wrong about the word “influencer”</li> <li>6:48 – The three major misconceptions of influencer marketing</li> <li>10:24 – The importance of trust and why it needs to be prioritized</li> <li>13:59 – Why influencer marketing is the future of marketing</li> <li>15:40 – The problem of viewing influencer marketing as a transactional thing</li> <li>20:57 – The three steps of the “Influencer Code”</li> <li>24:52 – Why influence is not universal</li> <li>28:50 – Why businesses need to prioritize building relationships with influencers</li> <li>34:29 – The important relationship between the marketer and the influencer</