How to Turn Shit into Sugar | Ep. #511

<p>In episode #511, Eric and Neil discuss how it's possible to turn a failing company around. Tune in to hear their advice for turning shit into sugar.</p> <p><strong>Time-Stamped Show Notes:</strong> </p> <ul> <li>[00:27] Today’s Topic: <em>How to Turn Shit into Sugar</em></li> <li>[00:32] Before Eric worked for <a href= "https://www.singlegrain.com/">Single Grain</a>, they were an SEO agency. When Google made adjustments, Single Grain turned to shit, because what they were doing no longer worked.</li> <li>[01:00] When Eric took over, the balance was negative.</li> <li>[01:31] In the first year, his podcast was only getting nine downloads per day, but he kept going because he knew something great was beginning to happen.</li> <li>[01:49] He knew he would make things happen if he stuck to his goals.</li> <li>[02:04] Eric was afraid to lay people off, but when things are shitty, you have to make quick decisions in order to turn things around.</li> <li>[02:22] Getting help from his peers was extremely helpful.</li> <li>[02:39] Neil has learned that anytime you think you can turn shit into sugar, it doesn’t happen overnight.</li> <li>[03:02] Analyze your business and its problems. Set goals to attack the issues.</li> <li>[03:32] It typically takes well over a year to turn a company around.</li> <li>[03:49] When things are really bad, you can fix it if you don’t give up and have a good team around you.</li> <li>[04:11] The numbers should start improving once you have goals and people in place.</li> <li>[04:21] When Eric was leading the marketing team at another company, they only had funding for another five months.</li> <li>[04:42] He decided to cut everything on the marketing side and focus on the one thing that had the potential to be effective.</li> <li>[04:54] He bet the entire company on <em>one</em> marketing channel.</li> <li>[05:03] Sometimes, you have to have to the guts and focus to bet it all on one channel. Once it works, you can expand your approach.</li> <li>[05:24] Eric recommends learning how to play