How to Turn a Phantom BATNA Into a Tangible & Valuable Negotiation Tool

<p dir="ltr">We’ve discussed BATNAs and the huge advantage they grant us at the negotiating table. Most of us think of set-in-stone BATNAs, but what about the more theoretical ones? </p> <p><strong> </strong></p> <p dir="ltr">What about “phantom BATNAs” - the not-so-certain options we keep in our back pockets? Materializing these phantom BATNAs into something real can be hugely helpful. </p> <p><strong> </strong></p> <p dir="ltr">How do we shore up our phantom BATNAs so they truly bolster our confidence in negotiations? </p> <p><strong> </strong></p> <p dir="ltr">In this episode, I talk about how to bring a theoretical BATNA to life. </p> <p><strong><br /> <br /> <br /></strong></p> <p dir="ltr">Three Things You’ll Learn In This Episode </p> <p><strong><br /> <br /></strong></p> <p dir="ltr">- The advantage of having even theoretical alternatives</p> <p dir="ltr">Are you more ambitious with a BATNA, even if it’s a phantom one? </p> <p><strong> </strong></p> <p dir="ltr">- How to invest in other options </p> <p dir="ltr">What steps can we take to fortify our phantom BATNAs? </p> <p><strong> </strong></p> <p dir="ltr">- The best lens to see all your opportunities through</p> <p dir="ltr">When you have a BATNA every avenue you evaluate is going to be held to that standard. Does that bring us closer to what serves us?</p>