How To Think About Marketing

<p><span style="font-weight: 400;">One of the most common mistakes I see business owners and marketers make is spreading their marketing efforts across too many channels. The focus needs to be on the scalability of a few channels instead of getting caught up in launching as many campaigns as possible.</span></p> <p><span style="font-weight: 400;">In this episode of the</span> <em><span style="font-weight: 400;">Working Without Pants</span></em> <span style="font-weight: 400;">podcast, I share my insight on how you should be thinking about marketing in order to produce real results for your business. </span></p> <p><span style="font-weight: 400;">To see which marketing channels will work best for your business, some testing is required. Typically, you should be able to see if a channel is working within about three months. Once you find a channel that works, I recommend doubling down on that channel and scaling it up. You can repeat this process with any other channel you think might work.</span></p> <p><span style="font-weight: 400;">By focusing on a few channels that produce predictable results, you will not only have consistent leads coming in but will reduce the time and energy you need to spend on marketing. With a repeatable process in place, you can easily delegate those marketing efforts to someone other than yourself.</span></p> <p> </p> <p><span style="font-weight: 400;">Want to work with me as an advisor? Visit</span> <a href= "https://jake-jorgovan.com/coaching"><span style= "font-weight: 400;">jake-jorgovan.com/coaching</span></a><span style="font-weight: 400;">.</span></p> <p> </p> <h3><span style="font-weight: 400;">Resources</span></h3> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.vidyard.com/podcast/nopants/"><span style= "font-weight: 400;">https://www.vidyard.com/podcast/nopants/</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://contentallies.com/"><span style= "font-weight: 400;">https://contentallies.com/</span></a></li> </ul>