How to Think About Content Marketing for Customer Retention with Nicole Kahansky of Hypercontext

<p>Nicole Kahansky is the Senior Content Marketing Manager at Hypercontext, a tool helping managers manage better. Today, Brett and Nicole discuss how content marketing could be the key to customer retention. Rather than trying to reach as many people as possible, Hypercontext wants to reach the right people. To do this, Nicole and her team produce and distribute specific, high-quality, and value-packed content.</p><p>0:00 Intro<br>0:52 Conversation with Nicole<br>1:40 Who is Hypercontext<br>3:10 Content and retention<br>6:00 Balancing SEO and value<br>10:00 Quantity and quality traffic<br>15:54 Retention<br>17:23 Content process<br>19:06 Distribution<br>22:14 Advice to marketers<br>25:20 Outro</p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p><br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Nicole: | <a href="https://www.linkedin.com/in/nkahansky/">LinkedIn </a>| <a href="https://hypercontext.com/">Hypercontext </a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>