How To Successfully Prepare For Change And Keep An Eye On The Future With LinkedIn

<p>Are you on LinkedIn? These days it seems everybody is. Even if they’re not using it correctly, they’re on it, so much so that it’s now become a platform of constant self-promotion. But that’s not how it started in 2003 when it was launched as a networking platform for professionals. So how can we use LinkedIn more correctly, and productively, and not fall into the trap of just using it to sell ourselves? My guest today, JD Gershbein, a true LinkedIn expert and thought leader (although he objects to that term), will tell us. And, he’s an <a href= "https://www.simonassociates.net/anthropologists/" target="_blank" rel="noopener">anthropologist</a>, like myself! Do listen in.</p> <p><span style="font-size: 14pt;"><strong>Watch and listen to our conversation here</strong></span></p> <p><a href="https://www.youtube.com/watch?v=d0D9NnSO0Uo" target= "_blank" rel="noopener"><img class= "aligncenter size-full wp-image-33823" src= "https://www.simonassociates.net/wp-content/uploads/2023/06/JD-video.jpg" sizes="(max-width: 1276px) 100vw, 1276px" srcset= "https://www.simonassociates.net/wp-content/uploads/2023/06/JD-video.jpg 1276w, https://www.simonassociates.net/wp-content/uploads/2023/06/JD-video-300x126.jpg 300w, https://www.simonassociates.net/wp-content/uploads/2023/06/JD-video-1024x432.jpg 1024w, https://www.simonassociates.net/wp-content/uploads/2023/06/JD-video-768x324.jpg 768w" alt="" width="1276" height="538" loading="lazy" /></a></p> <p><strong>Key takeaways from our conversation today:</strong></p> <ul> <li>JD helps people anticipate and prepare for change, increase their change competency with LinkedIn, and keep an eye toward the future.</li> <li>“Content” could be the most overused word on LinkedIn right now.</li> <li>We’re at a point now where so much of what we do on LinkedIn is geared towards selling. People are being sold. They’re pre-conditioned for a pitch. And that’s not the way to do LinkedIn.</li> <li>You’ll sell more products and services on LinkedIn by not selling products and services on LinkedIn