How to Successfully Launch Your Next Big Idea

<p><span style="font-weight: 400;">Do you have a big idea that you want to launch into the world but have no idea where or how to get started?  Many people have dreams about starting their own companies, and today’s guest has insights for anyone who is trying to figure out where to get started. Thom Singer and Craig Brown welcome Stoke Ventures founder Andrew Lees, a successful entrepreneur who helps people develop products and launch them into the market.  Andrew knows what works and what doesn’t work, and has joined the podcast to share valuable advice and simple tips to help get you started. </span></p> <p> </p> <p><span style="font-weight: 400;">On today’s podcast, you will learn:</span></p> <p><strong>How to put the audience before the product</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Too many entrepreneurs focus solely on the product and forget about the people who are going to use it. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">It’s much easier to launch a product into an existing market. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">A captive audience is already much more interested in your product. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Entrepreneurs need to at least</span> <em><span style="font-weight: 400;">start</span></em> <span style= "font-weight: 400;">building their audience before they finish developing the product. </span></li> </ul> <p> </p> <p><strong>Simplifying the complex aspects of your product</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Focus on the customer experience to ensure product adaptation. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">‘Two clicks away’ and ‘closing the rings’ demonstrate the simplicity that makes a successful product. </span></li> <li style="font-weight: 400;" aria-level="