How to Structure and Lead a Newly Merged Agency

<p>Are you considering a merger in the future? Have you thought about the logistics of managing the resulting agency? How would the structure of that newly merged agency look? There are many things to consider with a possible merger, like making sure it equally benefits both the team and the clients. Today's guest entered into M&A as the solution for the future vision of his agency. He was lucky to find a merger partner who turned out to be a great fit for his managing style, which is key to their success.</p> <p><strong>Kevin Hourigan</strong> is the president of <a href= "https://www.spinutech.com/" target="_blank" rel= "noopener">Spinutech</a>, a digital marketing agency that takes a data-driven approach to craft measurable results for clients. Originally, Kevin founded Bayshore Solutions, which offered web design services, interactive marketing, and e-commerce for clients in 55 countries since 1996.</p> <p>More recently, Kevin and his new partner decided to merge their agencies becoming an end-to-end solution offering greater value to clients. He now chats about the decision to go ahead with the merger and how they structured the resulting company.</p> <p>In this episode, we’ll discuss:</p> <ul> <li>Surviving economic downturn and adapting to the market</li> <li>How to structure and lead an agency after a merger.</li> <li>Building culture and inspiring a large team.</li> </ul> <h2>Sponsors and Resources</h2> <p><strong>Wix: </strong>Today’s episode is sponsored by the <a href="https://wix.com/partners" target="_blank" rel= "noopener">Wix Partner Program</a>. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out <a href= "https://www.wix.com/partners/partner-program">Wix.com/Partners</a> to learn more and become a member of the community for free.</p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a hre