How to Strengthen Your Online Business and Outlast Your Competitors With Greg Elfrink [Ep. 96]

<p><span style="font-weight: 400;">It’s been a tough year for the online business industry. Competition remains steep, aggregators are battening down the hatches, and Google algorithm updates continue to plague entrepreneurs.  </span></p> <p><span style="font-weight: 400;">But Greg Elfrink, the Director of Marketing at Empire Flippers, believes that these challenges hide a plethora of golden opportunities just waiting to be seized by eagle-eyed entrepreneurs. </span></p> <p><span style="font-weight: 400;">In this episode, Greg explains how online business owners can build a moat around their businesses to help them ride out the storm and outlast the competition. He discusses how AI will impact marketing and content creation moving forward, and the best way to shield your business from pesky algorithm updates. According to Greg,</span></p> <blockquote> <p><em><span style="font-weight: 400;">“The number one thing you can do to protect your business from Google algorithm updates is to build an audience you retain. So, whether you’re growing an affiliate site or an eCommerce store - build an email list. That is your biggest asset that the algorithms can’t do anything about.”</span></em></p> </blockquote> <p><span style="font-weight: 400;">Greg also shares his expert marketing knowledge, revealing the latest clever marketing trick that caught his attention, the bad marketing advice you should avoid, and some quick wins that will take your marketing efforts from good to great.</span></p> <p><span style="font-weight: 400;">If you're looking for the inside scoop on the current state of the online business industry, then this is the episode for you.</span></p> <p><span style="font-weight: 400;">We close out the show with an exciting announcement about the future of the podcast, so be sure to listen to the end of the episode!<br /></span></p> <h3>Topics Discussed in This Episode:</h3> <ul> <li><span style="font-weight: 400;">The events that impacted the online business industry in 2022 (04:24)</span></li> <li><span style="