How to Strategically Leverage Virtual Meetings to Add Value & Engagement w/Tamara Burkett

<p><span style="font-weight: 400;">2020 forced us to shift the way we do business. For some, it was a moment of panic because so many of us don’t know how to move what we do in person into the virtual world. For others, this was an opportunity to pivot, get creative and embrace the opportunities that working virtually has to offer. </span></p> <p> </p> <p><span style="font-weight: 400;">One huge point of friction is the world of virtual meetings and events. When people can no longer be in the same room, can we maintain the same level of energy and engagement? </span></p> <p> </p> <p><span style="font-weight: 400;">In order to get the most out of virtual and meetings events, we have to stop seeing this as a problem but rather as an opportunity, and to make our meetings dynamic and engaging. Online meetings don’t have to be boring and draining, they can be a great way to enhance our businesses. </span></p> <p> </p> <p><span style="font-weight: 400;">What are some ways we can leverage Zoom tools to make our meetings and virtual events more interesting? How can we get more people into our CRM using virtual meetings? In this episode, I’m joined by virtual meeting and CRM expert, Tamara Burkett. We discuss how we can add value and boost engagement in the online space.</span></p> <p><br /> <strong>Three Things You’ll Learn In This Episode </strong></p> <p> </p> <p><strong>- How to think beyond a Zoom call and make it an experience</strong></p> <p><span style="font-weight: 400;">When our attendees register for the event, we can use an email nurture system to get them excited about it. We can send virtual swag bags, use customized virtual backgrounds, along with polls, music and breakaway rooms to get people engaged and allow them to connect with each other. </span></p> <p> </p> <p><strong>- How to increase virtual engagement by removing friction </strong></p> <p><span style="font-weight: 400;">If we want to make our virtual meetings and events flow better for attendees, we have to reduce the friction points that people e