How to Stop Wasting Money on Google Ads with Jeff Lantz

<p>Jared spoke with the owner of a digital marketing agency about best practices for leveraging Google Ads.</p> <p><em>The Above the Law Non-Event is supported by vendor sponsorships.</em></p> <p><strong>Episode Highlights</strong><br /> 03:37 How Google ads begins with a basic explanation of how Pay-Per-Click (PPC) ads work<br /> 05:29 Why you should still keep an SEO-friendly website<br /> 10:58 Steps in creating a Google campaign<br /> 17:02 The role of landing pages in converting site visitors into clients<br /> 20:52 The calculation of click-through rates and how it can influence the quality score <br /> 21:47 Tips on how law firms can create powerful Google ads<br /> 22:24 How emotion-based ad content can generate stronger responses and lead to higher click rates, which improve the quality score<br /> 23:06 Leveraging keywords to trigger the display of your ads<br /> 23:45 The most specific type, exact match, ensures that Google only shows your ad when someone uses your exact keyword in their search</p> <p><strong>Episode Resources</strong></p> <ul> <li>Connect with Jared Correia</li> <li><a href= "mailto:jared@redcavelegal.com">jared@redcavelegal.com</a></li> <li><a href= "https://redcavelegal.com/">https://redcavelegal.com/</a></li> <li><a href= "https://www.linkedin.com/in/jaredcorreia">https://www.linkedin.com/in/jaredcorreia</a></li> <li><a href= "https://twitter.com/RedCaveLegal">https://twitter.com/RedCaveLegal</a></li> <li>Connect with Jeff Lantz</li> <li><a href= "https://esquireinteractive.com/">https://esquireinteractive.com/</a></li> <li><a href= "https://esquireinteractive.com/google-ads-set-up-videos/">https://esquireinteractive.com/google-ads-set-up-videos/</a></li> <li><a href= "https://www.linkedin.com/in/jefflantzesq">https://www.linkedin.com/in/jefflantzesq</a> </li> </ul>