How to Start a Cannabis Business: Demographics & Target Market

<p>With new markets entering the industry, brands constantly emerging and consolidating, it’s more important than ever to look at cannabis customer demographics.</p><p>We’ll explore the proportional sales contributions of customer demographic groups over time and compare these trends across the US and Canada. </p><p>By analyzing basket and category wallet share trends, we’ll gain a better understanding of how different customers shop and what types of products they tend to purchase. </p><p>Finally, we’ll use brand-level demographic analysis to better understand specific brand’s customer base.</p><p>Understanding nuances in consumer behavior are vital to building both a successful brand and retail operation in today’s industry. Don’t bring products to market without granular demographic data to inform product positioning and your overall go-to-market strategy. Retailers can’t miss opportunities to build more loyalty and grow specific segments of their customer base without knowing where they’re spending their wallet. </p><p>L1 - L8 "How to Start a Cannabis Business" Playlist:</p><p>https://youtube.com/playlist?list=PLlhqNE1AwWecYhBUy_cA253ntANkqKvlK</p><p>The #TalkingHedge...</p><p>https://youtu.be/55PysKNE0mU</p><p>#CannabisIndustry#CannabisData#CannabisAnalytics#CannabisSalesData</p>