How to Stand Out and Create a Bond with Your Audience with Sandy Waters

<p>Episode #182. As business owners we’re all broadcasters, so why don’t we learn some personal branding secrets from the broadcasting business? Sandy Waters is a co-host of one of the longest-running morning radio show teams and a podcaster herself. She teaches business owners how to use radio techniques to engage their audience and inspire loyal fans. Whether you’re hosting a podcast, creating content, or just showing up for your community on social media, you’ll be able to use these expert tips and tricks to bring more of your personality into your business and connect with your audience on another level.</p><p><b>In This Episode You’ll Learn:</b></p><ul><li>Radio co-host secrets to bringing more of ‘you’ into your business</li><li>How to be the most memorable <em>tour guide</em> in your area of expertise</li><li>The key to teasing out little parts of your personality that make a huge impact</li><li>Why forgetting to show imperfection can actually make you seem unlikable</li></ul><p><b>Favorite Quotes</b></p><p>“When you don&apos;t exaggerate who you are, you almost become generic. What&apos;s bringing the audience to you is how you connect with them by showing your personality and these little quirks that you have in your character.”</p><p>“They say ‘Your ideal client is you six months ago.’ This is very common advice. But that&apos;s not always the best ideal client. Sometimes you&apos;re supporting someone who&apos;s very different and you were never that person. This is permission to be talking to people that are not like you.” </p><p>“Really dig deep into your stories. Stories that your audience will be like, ‘Oh my gosh, Did she just say that out loud?’ Because those are the moments that are going to connect with your listener.”</p><p><b>Discussed on the Show:</b></p><ul><li><a href='https://www.goodreads.com/book/show/596322.The_Comic_Toolbox_How_to_Be_Funny_Even_If_You_re_Not'><b>The Comic Toolbox by John Vorhaus</b></a></li></ul><p><b>More about Sandy:</b></p><p>Sandy Waters is the co-host of the radi