How to Spot Social Media Fads vs. Trends

<p class="western"><span style="font-size: 12pt;">Rohit Bhargava, the Founder & Chief Trend Curator of Non-Obvious Company, joins the Social Pros Podcast to discuss the difference between fads and trends and what ‘megatrends’ have the power to change your business and propel your career.</span></p> <p class="western"><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p class="western"><a href= "https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a></p> <p class="western"><a href= "https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast" target= "_blank" rel="noopener"><strong>My Emma</strong></a></p> <p class="western"><strong>Full Episode Details</strong></p> <p class="western">Can you predict what’s going to be a trend or a fad? Social media trends tend to have a much longer lifespan than fads. The last thing you want to do as a social media practitioner is to invest too much time in to something that turns out to be a ‘flash in the pan.’</p> <p class="western">So, what’s the difference between a fad you should ignore and a trend worth pursuing? Rohit Bhargava, Founder & Chief Trend Curator of Non-Obvious Company, wrote many books on the subject, including his most recent title, ‘<a href= "https://www.rohitbhargava.com/product/non-obvious-megatrends"><span style="color: #000000;"><em>Non-Obvious Megatrends</em></span></a>.’ Exploring its pages uncovers mega trend predictions that are likely to shape our world in the coming decade.</p> <p class="western">Together, we dive into these megatrends, revealing what others miss and unlocking the key to growing your business into the next decade. If you want to keep up with the ever-changing world of social, you absolutely <em>need</em> to know about these all-important megatrends that have the power to change your business and propel your career beyond expectations.</p> <p class="western"><strong>In This Episode:</strong></p> <ul> <li>02:49 – Wh