How to Set Up a Basic Re-marketing Campaign | Ep. #126

<p>In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive significant increases in conversion.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How to Set-up a Basic Re-marketing Campaign</em></li> <li>00:37 – Re-marketing is when a page you recently visited shows up in another you’re viewing</li> <li>01:01 – Make sure you have the right pixel on your site when doing re-marketing</li> <li>01:10 – Have a <a href= "https://www.google.com/analytics/tag-manager/">Google Tag Manager</a> setup to manage the pixel</li> <li>01:38 – Create new creative and rotate those createives often to attract more views</li> <li>02:08 – You can buy stock images from <a href= "https://au.fotolia.com/">Fotolia</a></li> <li>02:16 – A good digital marketer will always have a Venn diagram of the different types of traffic</li> <li>02:22 – Cold traffic has never heard of your brand before</li> <li>02:26 – Warm traffic is when they visit your website and join your email list</li> <li>02:29 – Hot traffic has spent at least a dollar with your brand</li> <li>02:36 – “You are marketing to people, not objects” and don’t forget it!</li> <li>03:16 – Tricks for re-marketing successfully <ul> <li>03:45 – Create different landing pages with different content but same value prop</li> <li>03:58 – The paid content promotion funnel idea</li> <li>04:35 – Target a specific group of people on a specific week</li> </ul> </li> <li>05:10 – <a href="https://adespresso.com/">AdEspresso</a> can refresh your ad over and over</li> <li>05:20 – Setup a content re-targeting funnel</li> <li>05:36 – Create quirky ads</li> <li>06:20 – Neil Patel’s quirky ads’ result</li> <li>07:00 – Tell people stories in your ads and conversion rates will be higher</li> </ul> <h3>3 Key Points:</h3> <ol> <li>You are marketing to PEOPLE, not objects.</li> <li>Know you target markets and segment them.</li> <li>Experiment with your ads. Different content works with different people