How to Sell the Right Products. Plus: How to Think About High-SKU Businesses.

<p>Success on Facebook is as much about <em>what </em>you sell as it is about <em>how</em> you sell it. In this episode, Richard and Taylor talk about an overlooked aspect of paid social success: merchandising your ad account. Then, they dip into the podcast mailbag and give some advice to a listener who runs a high-SKU online retail business.</p> <p>Show Notes:</p> <ul> <li>Taylor’s video on ad account merchandising: <a href="https://bit.ly/3DxveIC"><u>https://bit.ly/3DxveIC</u></a></li> <li>Richard’s article on creative, featuring the product Venn diagram: <a href="https://bit.ly/3HNNQ9t"><u>https://bit.ly/3HNNQ9t</u></a></li> <li>CTC Articles on Performance Max:<a href="https://bit.ly/3HtTfBg"><u> https://bit.ly/3HtTfBg</u></a></li> <li>Need help building your marketing calendar? Our strategy team is putting together 12-month audit packages here: <a href="https://bit.ly/3ZLKfjw"><u>https://bit.ly/3ZLKfjw</u></a></li> </ul> <p>The Ecommerce Playbook mailbag is open — email us at <a href="mailto:podcast@commonthreadco.com"><u>podcast@commonthreadco.com</u></a> to ask us any questions you might have about the world of ecomm.</p>