How to Scale Your Content Outreach | Ep. #398

<p><span style="font-size: 10pt;">In Episode #398, Eric and Neil discuss the art of scaling content for outreach. Tune in to learn exactly what you can do to not only develop great content, but promote it effectively.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How to Scale Your Content Outreach</em></span></li> <li><span style="font-size: 10pt;">00:35 – Content outreach is about reaching out to people to promote your content</span></li> <li><span style="font-size: 10pt;">00:48 – You don’t just write a content, you have to market it as well</span></li> <li><span style="font-size: 10pt;">01:05 – Content outreach starts with the foundation</span> <ul> <li><span style="font-size: 10pt;">01:19 – More than anything else, your content has to be GOOD</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:43 – The <a href= "http://backlinko.com/skyscraper-technique">Skyscraper Technique</a> by <a href= "http://backlinko.com/about-backlinko">Brian Dean</a> is a great strategy</span></li> <li><span style="font-size: 10pt;">01:48 – Create a list of website and social media users that you’re going to do outreach too</span> <ul> <li><span style="font-size: 10pt;">02:00 – You don’t want to keep hitting up the same people because they’ll get tired of hearing your song and dance</span></li> <li><span style="font-size: 10pt;">02:10 – Some will stop responding and some will flat out ignore you from day 1</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:35 – Eric uses <a href= "https://hunter.io/">Hunter</a> and <a href= "https://findthat.email/">FindThatEmail</a> in finding email</span></li> <li><span style="font-size: 10pt;">02:49 – <a href= "https://justreachout.io/">JustReachOut</a> is great in finding editors and publishers</span></li> <li><span style="font-size: 10pt;">03:02 – An outreach tool like <a href="https://mixmax.com/">Mixmax</a> works well too</span></li> <li><span style="font-size: 10pt;">03