How to Scale Up Writing and Support the Right Way with Nicole MacLean from Compose.ly

<p>Hiring freelance writers and outsourcing tasks is a game-changer for busy marketers at growing companies. Nicole MacLean is the Head of Growth Marketing at Compose.ly, a network of freelance writers who are experts at writing SEO optimized content. Given the current state of the economy, it's essential to understand how your company's cash flow is operating and determine whether hiring independent contractors might be helpful. </p><p>0:00 Intro <br>0:56 Conversation with Nicole <br>3:07 Who is Compose.ly <br>4:50 When to seek writing help <br>11:15 Aligning writing with business initiatives <br>12:50 Economic climate 14:38 Brand personality <br>18:00 Challenges of hiring freelance writers <br>24:20 Cash flow during economic uncertainty <br>28:00 Job descriptions <br>31:20 Stake holder <br>35:40 Know your goals and priorities <br>39:46 Closing words </p><p><br><a href="https://thejuice.registration.goldcast.io/events/2d1d9cd3-1100-489d-9bfe-78ce3f3a3567">How to Run Laps Around Your Competition with Content Distribution</a> (Register for free)</p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p><br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Nicole: | <a href="https://www.linkedin.com/in/nicolemmaclean/">LinkedIn </a>| <a href="https://compose.ly/">Compose.ly</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>