How to Run Google Ads on a Shoestring Budget

<p>Is it possible to run paid ads and drive results on a shoestring budget?</p><p>On today's episode, host Kasim Aslam sits down with Regina Bellows to discuss one of the most commonly asked questions about Google ads - how to successfully run ads on a limited budget. Regina is the Executive Director at Starter PPC and one of the longest-serving managers at Solutions 8.&nbsp;</p><p>Advertising on a limited budget almost sounds contradictory because we have to spend money to make money when it comes to ads. But when you are on a tight budget and don't have a lot of room for experimenting, you need a plan to make the most efficient use of your advertising dollars.&nbsp;</p><p><br></p><p>Tune in to learn the exact steps you need to take to set up an ad campaign and drive results when working with a small budget.</p><p><br></p><p>IN THIS EPISODE, YOU'LL LEARN:</p><ul><li>How to run ads on a limited budget</li><li>This week's nugget: The stair step framework for running ads</li><li>Biggest mistakes people make with their advertising budgets</li><li>Google Ads budget &amp; bidding settings for small business</li><li>Understand why Google ads are not reaching your full daily budget</li><li>Performance Max campaigns for small businesses</li></ul><br/><p><br></p><p>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</p><ul><li><a href="https://www.digitalmarketer.com/lab/" rel="noopener noreferrer" target="_blank">DigitalMarketer Lab</a></li><li><a href="https://www.starterppc.com/" rel="noopener noreferrer" target="_blank">Starterppc.com</a></li><li>Connect with Regina on <a href="https://www.linkedin.com/in/reginabellows/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><a href="https://tiereleven.com/" rel="noopener noreferrer" target="_blank">Tier 11</a></li><li><a href="https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform" rel="noopener noreferrer" target="_blank">Perpetual Traffic Survey</a></li><li><a href="https://perpetualtraffic.com/" rel="noopener norefer