How to Run and Manage Your Marketing Experiments | Ep. #713

Nomzy Stholly

8 min

Investing & Markets

Description

In episode #713, Eric and Neil discuss how and why you need to manage your experiments. Tune in to hear how you can manage marketing experiments successfully. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Run and Manage Your Marketing Experiments</li> <li>[00:35] Neil likes to use <a href="https://trello.com/">Trello</a> to manage his marketing experiments.</li> <li>[00:45] Everyone puts their ideas on the board and then they pick the best ones.</li> <li>[01:00] Don’t spend six months on something that doesn’t work. Start with smaller experiments.</li> <li>[01:22] Eric uses <a href="https://asana.com/premium">Asana Premium</a> to organize his experiments.</li> <li>[01:58] <a href= "https://growthhackers.com/welcome">GrowthHackers Northstar</a> is a great tool, but Neil thinks they won’t be around much longer.</li> <li>[02:25] Make sure you’re spending time and energy on things you can get done quickly.</li> <li>[02:50] Everyone had a different perspective, which is why it’s great to get input and ideas from everyone on your team.</li> <li>[03:31] Only 1 in 12 experiments actually succeeds.</li> <li>[03:48] Neil thinks that stat means that whoever is running your experiments sucks.</li> <li>[04:05] Don’t forget to do qualitative st

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How to Run and Manage Your Marketing Experiments | Ep. #713

Nomzy Stholly

8:41