How To Rock Your SaaS Customer Support Without Adding To Your Team

<p>DOWNLOAD: Customer Support Builder™ - Best Practices, Processes, and Flows to Build a World-Class Support Experience That's Less Time Consuming - <a href= "https://bit.ly/2MGhuQY">https://bit.ly/2MGhuQY</a><br /> <br /> --<br /> <br /> There’s a GOLDMINE of product insights right underneath your nose…<br /> <br /> And you’re probably ignoring it.<br /> <br /> A treasure trove of data at your fingertips about new product features, <a href= "https://www.danmartell.com/customerprofile/">your ideal customers</a>, and opportunities for new verticals or marketing funnels you have left untapped.<br /> <br /> This is the high-level stuff that I coach people through, and you’ve already got it.<br /> <br /> Hiding in plain sight.<br /> <br /> Where is it?<br /> <br /> <span id="more-5108"></span><a href="https://youtu.be/YGWwkdnEWvE" target="_blank" rel="noopener noreferrer"><em>It’s in your customer support tickets.</em></a><br /> <br /> Customer Support is one of my favourite things to talk about. I love it!<br /> <br /> I performed customer support PERSONALLY for 2 years <a href= "https://techcrunch.com/2015/02/03/fundable-acquires-clarity-fm/">while building Clarity</a>. <br /> <br /> Why? Because it’s an incredible opportunity for a founder to <a href= "https://www.danmartell.com/understanding-your-customer/">learn from your customers</a>, guide product strategy and make sure your product is serving real people.<br /> <br /> Most CEOs and founders delegate their customer support as SOON as they can.<br /> <br /> I get it. You want to work on the high-level strategy.<br /> <br /> But… make a habit of scanning your support tickets.<br /> <br /> If you’re smart about interpreting those requests and tracing them back to find product insights or marketing hacks, you’ll scale faster.<br /> <br /> For my companies, I made sure Customer Support was one of our competitive advantages and we have since been recognized as having some of the best support in the industry.<br /> <br /> Want to know what we did? In this video, I’l