How to Rethink Your Twitter Video and Creator Strategy

<p>Ted Harrison, Head of Advertiser Production at Twitter, hopped on the Social Pros podcast to delve into the best ways to approach your Twitter content strategy in today’s world.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>It may have been around for 16 years now, but Twitter is still one of the go-tos for building a brand social media presence. So, who better to help you revamp the way you approach your content than Twitter’s Head of Advertiser Production, Ted Harrison?</p> <p>Ted joins this week’s episode to delve into the crux of what makes a <strong>standout social media strategy</strong>.</p> <p>As he tells us, it’s all about <strong>grabbing attention</strong> on social media, which all boils down to two things—pulling location and pulling context. He also highlights the <strong>video-centric</strong> nature of the platform and some of the best ways brands can leverage video to their advantage.</p> <p>Altogether, get ready to hear some very interesting <strong>metrics</strong>, Ted’s “magic ratio” on Twitter, and plenty more insights that are sure to help you take your Twitter game to the next level.</p> <p><strong>In This Episode:</strong></p> <ul> <li>05:29 – What does Ted’s role entail?</li> <li>06:49 – ‘Ted’s Top Gun: Maverick’ campaign</li> <li>10:22 – Twitter content – How are brands thinking vs. how brands should be thinking</li> <li>15:07 – Paying attention to audience</li> <li>16:40 – Prioritizing video content on Twitter</li> <li>20:10 – Do brands or creators lead the race in Twitter video content?</li> <li>22:03 – Engaging with creators on behalf of brands</li> <li>24:48 – Innovative creator-brand partnerships on Twitter</li> <li>27:24 – How to have a voice on Twitter</li> <li>29:41 – What, when and how to