How to Rebrand Your Website Without Losing Organic Traffic #1749

<p><span style="font-weight: 400;">In episode #1749, we give you top tips for rebranding your website while causing as minimal a loss in traffic as possible. While changing your domain name using a 301 redirect is an important step, the rebranding process definitely does not end there. Tune in and hear about setting up consistent link structures, leveraging the link equity of your homepage, using marketing to create brand awareness, and more!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:25]</strong> <span style= "font-weight: 400;">Today’s topic: How to Rebrand Your Website Without Losing Organic Traffic.</span></li> <li><strong>[00:30]</strong> <span style= "font-weight: 400;">Changing the name of your website using a 301 redirect.</span></li> <li><strong>[00:50]</strong> <span style= "font-weight: 400;">Rebranding is not as simple as a 301 redirect though: Changing the internal links.</span></li> <li><strong>[01:32]</strong> <span style= "font-weight: 400;">Getting an overview of your internal links using Screaming Frog.</span></li> <li><strong>[02:10]</strong> <span style="font-weight: 400;">Using marketing to spread awareness of your new brand.</span></li> <li><strong>[02:31]</strong> <span style="font-weight: 400;">Your homepage has the most link equity.</span></li> <li><strong>[03:00]</strong> <span style="font-weight: 400;">Be ready to wait a few weeks or months to recover traffic.</span></li> <li><strong>[03:06]</strong> <span style="font-weight: 400;">Doing the entire rebrand at once and submitting it to Google Search Console.</span></li> <li><strong>[03:33]</strong> <span style="font-weight: 400;">Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at </span><a href= "http://www.marketingschool.io/pro"><span style= "font-weight: 400;">www.marketingschool.io/pro</span></a></li> </ul> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <p> </p> <p><a href= "https://www.screamingfrog.co.uk/seo-spider/"><span style= "font-weight: 4