How to REALLY build community in B2B with Allie Dyer Blumel at Census

<p>Allie Dyer Bluemel is the newly promoted Director of Developer Marketing at Census, an operational analytics platform. With Brett, she discusses the steps of growing and measuring communities and approaches to sharing valuable content. Building a healthy and positive B2B community takes the active mind of a modern-day marketer. </p><p>0:00 Intro <br>0:48 Conversation with Allie <br>1:45 New role <br>2:29 Give away your Legos <br>7:20 B2B community <br>10:10 Writing for people vs SEO <br>14:15 Shifts in B2B marketing <br>15:20 Steps to build community <br>18:30 Approach to sharing content <br>19:50 Signs of a healthy community <br>22:12 Get connected <br>23:00 Outro </p><p><br><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Allie:| <a href="https://twitter.com/alliewritestech">Twitter </a>| <a href="https://www.linkedin.com/in/alliemdb/">LinkedIn</a> | <a href="https://www.getcensus.com/">Census</a> | <a href="https://www.operationalanalytics.club/">Operational Analytics Club</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>