How to React and Adapt to “No” with Andrea Waltz

<p class="p1">Welcome to episode 111 of the Transformational Selling Podcast! In this episode, best-selling Co-Author, Andrea Waltz, joins me to discuss the themes of her new novel, <em>When They Say No</em>. She co-wrote the book with her husband, Richard. If you haven’t read the first book yet, <a href= "https://www.amazon.ca/Yes-Destination-How-You-There/dp/0966398130/ref=sr_1_1?crid=XUBAU4NPHZ5T&keywords=go+for+no+book&qid=1686673997&sprefix=go+for+no,aps,486&sr=8-1"> <span class="s1"><em>Go For No!</em></span></a><em>,</em> you can grab a copy on Amazon.<span class= "Apple-converted-space"> </span></p> <p class="p1">Aside from being a talented writer, Andrea Waltz is also the co-founder of Courage Crafters, where she teaches people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no.” Today, <em>Go for No!</em> is a well-known methodology in the world of selling and is widely recognized as the singular best program that deals with rejection in business.<span class= "Apple-converted-space"> </span></p> <p class="p1">Andrea’s second book, <em>When They Say No</em>, incorporates the concepts of the first book, but she peels back the layers even more, identifying what to think, say, and do upon rejection and resistance.<span class= "Apple-converted-space"> </span></p> <p class="p1">Together, we dive deep into what it’s like to sell while battling fear and worrying about hearing the word, “no.” Through tangible examples and real-life stories, we outline how to strategically cope with rejection and persevere.<span class= "Apple-converted-space"> </span></p> <p class="p1"><strong>Specifically, here’s what you will learn:</strong></p> <ul class="ul1"> <li class="li1">How hearing more no’s can lead to more yes’s.<span class="Apple-converted-space"> </span></li> <li class="li1">How to handle and react to rejection in a strategic way.<span class="Apple-converted-space"> </span></li> <li class="li1">The importance of asking the right questions while acti