How to Reach Influencers | Ep. #669

Nomzy Stholly

5 min

Investing & Markets

Description

In episode #669, Eric and Neil discuss tactics for reaching influencers. Tune in to hear how and if you should be trying influencer marketing. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Reach Influencers</li> <li>[00:34] Influencer marketing is getting bigger and bigger.</li> <li>[01:01] Go after micro-influencers first. People on their way up are easier to get.</li> <li>[01:15] Micro=5,000-20,000 followers.</li> <li>[01:27] Search for specific hashtags, see who is geographically close to you, and get in touch.</li> <li>[01:36] You will find these upstarts are open to collaboration.</li> <li>[01:43] There are Instagram pods, where people follow and promote each other.</li> <li>[02:01] Influencer marketing doesn’t work the way most people think.</li> <li>[02:14] When one of the fit tea guys started using influencer marketing, it was low cost and converted well.</li> <li>[02:31] Over time, as more products and influencers came around, influencer marketing didn’t work as well.</li> <li>[03:00] The only way to really get a good ROI today, is to pay relevant influencers who have the customers you are targeting.</li> <li>[03:15] Going after Kim Kardashian won’t work unless you have a mainstream product her audience will love.</li> <li>[03:37] You can reduce costs by only paying for the first 12 or 24 hours of the posted image.</li> <li>[03:46] After a we

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Episodes

How to Reach Influencers | Ep. #669

Nomzy Stholly

5:43